is your website slow? If yes, we need to work on that. and if no, it means your website load quickly but still we can make it load quicker 🙂

Why? because your website load speed matters a great deal to ensure good search engine ranking and a great user experience. It is a known fact that Google’s search algorithm includes your page load times as one of the many parameters while calculating PageRank.

Talking about speeding up your website could become a long article, so I have divided into three article, here is first part:

Why is Speed Important for Your WordPress Site?

Studies show that from 2000 to 2016, the average human attention span has dropped from 12 seconds to 7 seconds.You have very little time to show users your content and convince them to stay on your website.A slow website means users will potentially leave your website before it even loads.

According to a StrangeLoop case study that involved Amazon, Google, and other larger sites, a 1 second delay in page load time can lead to 7% loss in conversions, 11% fewer page views, and 16% decrease in customer satisfaction.

To sum it all up, if you want more traffic, subscribers, and revenue from your website, then you must make your WordPress website FAST!

How to Check Your WordPress Website Speed?

Often beginners think that their website is OK just because it doesn’t feel slow on their computer. That’s a big big mistake. because you frequently visit your own website, modern browsers like Chrome store your website in the cache and automatically prefetch it as soon as you start typing an address. This makes your website load almost instantly.

we recommend you to use online website test speed like Pingdom. It is a free online tool that allows you to test your website’s speed from different locations.

A good page load time is under 2 seconds.

However, the faster you can make it, the better it is. A few milliseconds of improvements here and there can add up to shaving off half or even a full second from your load time.

What Slows Down Your WordPress Website?

Understanding this is key to making smart decisions down the line. There is a huge difference between a site running slowly because it is on a low-cost server, and being slow because of inefficient code or massive images being loaded.

The primary causes for a slow WordPress website are:

Web Hosting – When your web hosting server is not properly configured it can hurt your website speed.

WordPress Configuration – If your WordPress site is not serving cached pages, then it will overload your server thus causing your website to be slow or crash entirely.

Page Size – Mainly images that aren’t optimized for the web.

Bad Plugins – If you’re using a poorly coded plugin, then it can significantly slow down your website.

External scripts – External scripts such as ads, fonts loaders, etc can also have a huge impact on your website performance.

Now that you know what slows down your WordPress website, let’s take a look at how to speed up your WordPress website which we will discuss it in next part, So Stay with us.